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級別：全一冊
頁數：201

商品訊息功能:

Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand.This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations. The contributors explore the nuances of employee branding from various disciplinary standpoints such as: organization studies, marketing, human resource management and industrial relations. They take a critical perspective on work and organizations and document the lived experience of work and employment under branded conditions. In investigating the extent to which a variety of organizational strategies seek to mould workplace meanings and practices to further build and sustain brand value and the effectiveness of these in terms of employee responses, the authors question whether the attempt to rand?workers?lives actually enhances or diminishes the meaning and experience of work.Based on in-depth qualitative, ethnographic and case study research this compendium will prove essential for researchers working within the general area of employment studies and specifically on branded employment and work. Students in marketing, human resource management and management as well as HR and marketing practitioners interested in employee branding will also find this book relevant and stimulating.





Branded Lives

重量：338g
系列名稱：The Production and Consumption of Meaning at Work























商品訊息簡述:





• 出版社：Edward Elgar Pub



• 
  
  
• 出版日：2013/4/13




Branded Lives















簡介








• 作者：Brannan, Matthew J. (EDT)， Parsons, Elizabeth (EDT)/ Priola, Vincenza (EDT)









• 
  
  個人信貸試算excel
  
  










ISBN：9780857936226





金石碼：個人信貸利率ptt203c308340307





語言：英文





裝訂：平裝


商品網址: http://www.kingstone.com.tw/english/book_page.asp?kmcode=203c308340307&RID=C1000302652&actid=WISE


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• 個人信用貸款率利比較
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• 銀行信貸試算

• 個人信貸利率ptt-失親負債2百萬.協商重啟彩色人生
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• 個人信貸利率最低-債務人想順利協商.三大地雷勿踩

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